Support of current web standards and related specifications will typically provide increased capabilities and value for end-users of business websites. Capabilities may include responsive designs to support multiple display sizes and orientations, as well as extended controls to support a wide-variety of different business needs across different platforms. Adherence to standards also promotes adaptability, enabling support for different browser and/or web technologies.

Business portals are a powerful means to bring a company's backend data and services into a secure web environment for advancing business operations. A business portal can be part of an overall enterprise solution enabling extended features and/or data for employees and/or clients. Additionally, business portals can enlarge upon a company's operations by enabling portal users to interact with the company on many levels. Successfully extending a company's reach with a business portal requires a sound implementation of the business rules and capabilities needed to support the requirements for the portal environment.

With so many different Internet-based technologies today, the integration of various interfaces has become an important aspect when it comes to providing a secure infrastructure, capable of shared services within a cloud environment. Cloud environments can enable enterprises to get applications up and running faster, enabling distribution management, streamlined maintenance, as well as effective application support for IT staff to meet fluctuating and unpredictable application demands. Providing secure cloud interfaces is another way for companies to expand their shared data and services in today's advancing business landscape.